The Huffington Post will launch a new site aimed at the baby boomer generation and Rita Wilson will be directing its content and vision.
AOL Huffington Post Media Group President and Editor-in-Chief Arianna Huffington, confirmed that the famous actress and producer will be the editor -at-large of “Huff/Post 40″ which will be launched in August. She even confirmed that Rita herself came up with the name of the new site.
This new site will appeal to both men and women over 40 and it will be about news and people sharing their experiences of being at this stage in life.
Huffington said that Rita: “…is always following her own passions and making things happen, so I think she’s a great role model”
With a career ranging from movie acting, to TV and theater to also to writing stories on style and health for O, The Oprah Magazine and Harper’s Bazaar where she’s also been a contributing editor since 2006, we can see why Wilson was chosen to oversee this project.