Billy Zane has just taken on a new unexpected role: that of the famous Kentucky Fried Chicken colonel, Colonel Sanders.
In a new ad campaign released by the fast food giant, a gold-painted, almost unrecognizable Zane promotes the chain’s new Georgia Gold chicken. Previous celebrities that stepped into the colonel’s shoes include George Hamilton, Rob Riggle, and Vincent Kartheiser.
Each star has been picked to match a different promotional theme; to promote “Georgia Gold”, Zane was picked thanks to his penchant for playing rich guys in several films, such as Cal in “Titanic”.
Regarding Zane’s casting, KFC’s CMO Kevin Hochman said, “The whole idea of the campaign is, you don’t have to be a millionaire to eat like one….Billy Zane’s playfulness comes through in the ad.”
Hochman hopes the use of Zane in the new ads will lure a younger demographic to KFC. Watch the commercial above to see Zane’s comedic side in action!