Marketing

Advertising and marketing flourished in ancient Greece and Rome. Although they lacked the sophistication of modern advertising campaigns, there were certainly efforts to draw attention to goods, services, and events. Advertising was most evident in Greek pottery. Many pots are...

Tesla may have just unveiled its inaugural commercial less than a week after Elon Musk announced that the company would venture into advertising for the first time ever. The electric vehicle manufacturer released a concise 2-minute video on its Tesla...

A machine called the Hedonometer is now discerning how happy we are from the words we use online, via algorithms that target our moods.

A Greek-American tavern owner may have well been the marketing genius to top them all. William "Billy Goat" Sianis rose from being a penniless shepherd in the hills around Tripoli to becoming the owner of a legendary tavern and...

A new video has been released by Discover Greece, a travel web portal devoted to travel news which is owned by the organization "Marketing Greece". The video, titled "Oh My Greece! Unlock the Feeling" will be used to promote the Greek...

Greek-Australian Demetri Hughes has celebrated more than one professional accomplishment in recent years. Now he has one more distinction to add to the list. Already recognized as a marketing expert in his accomplished career, Hughes is the managing director of...

The Academy of Motion Picture Arts and Sciences has just finished its elections for its 2017-2018 Board of Governors, and marketing officer Christina Kounelias has been elected to a position as governor of the Academy's Public Relations Branch. Kounelias was the...