The Greek behind Hollywood’s product placement

Product placement is not an easy business, but in the modern era of new marketing, companies are increasingly seeking this advertising tool in order to cut on costs and reach audiences in new ways. We spoke with Tami Cooper, the Greek-American director of a well known product placement agency in Hollywood about her business and her future plans.

What part of Greece is your family from?

Athens.

Do you visit Greece often?

I visited once and I’m a third generation America.

How did you get involved with product placement and found “Hollywood Props”?
A client of my CPA firm was involved in product placement, I had a previous career is accounting.

Tell us a few words about your agency…

It is a product placement agency that has proven results in the TV and film world for over 15 years.

Is product placement more effective than traditional direct ad campaigns?

It varies, but it’s always an effective advertising tool.

How well does it help sell Greek products?

Affiliation with American TV shows is very effective for Greek products.

How was your first period of time in Hollywood?

I grew up in Studio City, California and was raised with Helen Hunt in my middle school. I fell into this business with a Bachelor of Science degree in Accounting.

What was the best moment of your career?

Working in a bathing suit on a fun island raft, then shooting on the set of FRIENDS (NBC) with my dog, I had to hide her under my beach towel to get on the lot at Warner Bros.

What was the best product placement case for a Greek product that you managed?

Greek olive oil on the set of FRIENDS (NBC)

How much does it cost? Can you give us an example?

An annual retainer cost starts at $5,000.00

Do you have any future plans that you would like to share with us?

Yes, I want to do a show about a Greek Girl!  Also to be an artist in Greece, I have many plans for Greek subjects.