Jim Gianopulos was one of the featured speakers at the recent Bank of America Merrill Lynch 2017 Media, Communications and Entertainment Conference, where he laid out part of his turnaround strategy for Paramount Pictures, which has suffered at the box office in recent years, promising “2017 will be much better”.
The former 20th Century Fox Film Head acknowledged that “2016 was a disaster”, something many film insiders and critics already knew about Paramount’s slate of films in the previous year.
Part of the reason Gianopulos was hired in the first place was thanks to his great leadership at 20th Century Fox, where he secured and helped develop some of the most profitable films in the company’s history, including James Cameron’s record-breaking “Avatar”. Viacom, Paramount’s parent company, hopes he can work this same magic at struggling Paramount Pictures.
Gianopulos is approaching the challenge with a long-term strategy, stating “2019, I think, is the first realization where you’ll see a very substantial swing in what we’re doing because there are already films in progress and plans in progress to realize that. The slate for ’19 is coming together and it’s brilliant”.
If anyone can turn around Paramount’s luck, it’s Gianopulos; he was enthusiastic at the conference about how his new position as Paramount offers him “the chance to be part of a renaissance of a storied institution”.
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