The Associated Press named the streaming service Netflix “Entertainer of the Year”, after the company experienced an incredible 12 months of growth and innovation.
Ted Sarandos reacted to the nomination gratefully and enthusiastically, stating, “there’s been so much amazing entertainment this year, and we’re proud of the part we’ve played and humbled by this recognition from the AP”.
Chief Content Officer Sarandos also highlighted Netflix’s rapidly increasing international reach in terms of both audiences and content. He said, “we are thrilled to be working with the best creators who have helped us to entertain the world with shows, films and specials from Hollywood, Mumbai, Madrid, Seoul, Berlin and everywhere in between”.
2018 was truly a banner year for Netflix, as it expanded its reach across the globe and also scored its first Academy Award for the documentary “Icarus”. It then surpassed HBO for the first time in almost 20 years as the most-nominated Emmy platform, with 112 nominations and 23 wins.
Later in the year, Netflix will be releasing possibly its most innovative content yet; an episode of the hit show “Black Mirror” called “Bandersnatch”, which is being billed as “interactive”. This means audiences will have the ability to help choose the progression of the plot and outcome of the show.
Though Netflix under Sarandos has courted its share of controversy, it is clear the streaming giant is at the forefront of its industry in terms of reach and innovation, and most of all, it is here to stay.